Slater Marketing • The Plug-in Marketing Department

We Help B2B SaaS Startups Add 1-3m in ARR

Slater Marketing works with B2B SaaS and Services Startups to reach the next level through full integration Growth Marketing.


We handle Search, Social, Automation, Outbound, Design, Conversion Optimisation and CRM management to give you a complete and scalable pipeline of qualified leads.

Slater Marketing Logo

Slater Marketing • The Plug-in Marketing Department

We Help B2B SaaS Startups Add 1-3m in ARR

Started by our founder in 2022, Slater Marketing works with B2B SaaS Startups to reach the next level through full integration Growth Marketing. We handle Search, Social, Automation, Outbound, Conversion Optimisation and CRM management to give you a complete pipeline of qualified

Slater Marketing Logo

Slater Marketing • The Plug-in Marketing Department

We Help B2B SaaS Startups Add 1-3m in ARR

Started by our founder in 2022, Slater Marketing works with B2B SaaS Startups to reach the next level through full integration Growth Marketing. We handle Search, Social, Automation, Outbound, Conversion Optimisation and CRM management to give you a complete pipeline of qualified

Slater Marketing Logo

Current Projects

The Proptech Solution That's Changing Property Management

At Vuabl, we're giving councils, management agencies, letting and estate agents the ability to instantly generate floorplans, 3D models and Asset lists. Instead of bulky cameras or specialist engineers, any property business can get results that used to take days in seconds, with just their smartphone.

Vuabl Software

Company

Current Projects

The 360° VR Property Tour App That Makes Sense and Money

At Vuabl, we're giving homeowners, tenants and estate agents the ability to tour any property across the world with immersive 360° VR tours. Instead of bulky cameras or specialist engineers, any estate agent can offer 360° tours to their customers with just their smartphone.

Current Projects

The Proptech Solution That's Changing Property Management

At Vuabl, we're giving councils, management agencies, letting and estate agents the ability to instantly generate floorplans, 3D models and Asset lists. Instead of bulky cameras or specialist engineers, any property business can get results that used to take days in seconds, with just their smartphone.

Vuabl Software

Company

So, What do you do?

The simplest form of it is that when we're approached by a B2B business that we're excited to work with, either because you have an interesting offering, a cool product or a great team, we work with you to plan, coordinate and execute the marketing you need to build an infinitely scalable pipeline and stack up deals to regularly add extra revenue to your business.


Successful SaaS businesses have different needs, different ICP's and target different sectors with unique requirements, which is why we don't go for a one size fits all solution. We work as part of your business, building and expanding individual channels and stacking them to increase pipeline and provide you with qualified deals. This requires highly specialised attention to detail in each channel, and we work on creating those for you in the most applicable way to your prospects.

  • 01

    Inbound Social Lead Gen Systems

    If you're confident that your offering is awesome but you're struggling to get the meetings, we'll build you an inbound social based lead-gen system that makes use of webinars, demo bookings, free trials, lead magnets, resources and videos to bring inbound leads to you at the top, middle and bottom of the funnel across a range of ideal-fit social medias.

  • Inbound Paid Search Systems

    If you know for a fact people are looking for your solution, but aren't finding it, we'll design, plan and execute mid and bottom of funnel inbound search. Every day that paid search isn't running to it's optimum efficiency, your ideal customers are looking for your product, not finding it and choosing your competitors. We'll fix that for good.

    02

  • Outbound Cold Email

    Cold email is often overlooked because so many marketers do it wrong. If it fits your business, we execute highly targeted cold email to your ideal prospects at scale, generating top and middle of funnel leads that our team then work down the funnel through to fully qualified meetings, ready for you to close.

    03

  • Outbound BDR Prospecting

    We can set our own team of highly dedicated highly trained Slater Marketing Business Development Representatives (BDRs) to work exclusively for you. With an ICP, they'll go out and find dream clients and nurture them all the way to your meeting through personal Email, Linkedin and phone calls.

    04

  • Automation and Nurturing

    It's one thing to get the lead, but another journey to nurture them all the way to a highly qualified sales meeting. We use a mix of highly tailored segmented automation and inbound SDR's to take your future customer from Prospect > Lead > MQL > SQL > Demo.

    05

  • CRM Management

    In our experience, SaaS Startups lose as high as 40% of their leads to bad CRM management. A lead is like a seed, you're either nurturing it or it's dying, and bad CRM management, misaligned automation workflows or unprepared teams allow leads to slip through the net at most companies. Never again with us.

    06

  • 07

    Conversion Optimisation

    Your website and social media are the lungs of your business, and just like you need air, businesses needs leads. When functioning correctly, they pull prospects, filter out what don't want and deliver you the perfect leads. When setup wrong, they pull in bad and good mixed together, or worse, pull in nothing at all. We'll ensure each public part of your business is optimised for high value leads to be delivered straight to you.

So, What do you do?

The simplest form of it is that when we're approached by a B2B SaaS business that we're excited to work with, either because you have an interesting offering, a cool product or a great team, we work with you to plan, coordinate and execute the marketing you need to build an infinitely scalable pipeline and stack up deals to regularly add extra revenue to your business.


Successful SaaS businesses have different needs, different ICP's and target different sectors with unique requirements, which is why we don't go for a one size fits all solution. We work as part of your business, building and expanding individual channels and stacking them to increase pipeline and provide you with h has different needs, but some of the most common types of things I cover are:

01

Lead Gen Systems

If you're confident that your offering is awesome but you're struggling to get the customers on-board to really prove it, I'll build you a lead-gen system that is perfectly fit for your business and can be managed by non-technical team members to keep building leads in the long term even if I'm only with you for a while.

Investor Preperation

If you're ready for investor talks because your products fantastic but could grow much faster with a cash injection, I'll help in designing a pitch deck, collecting and reporting data or exact coaching on what to say to Investors, I'll help you put together everything you need to blow the angels away and grow your business.

03

Strategy Plans

If you've got your product or service and are 100% confident it works, but have no idea what the next steps are to start marketing it or what the best long term decisions are for your company, I can put together detailed plans and documents for you, me or another team member to execute as a step-by-step checklist to follow.

02

Plural CMO Services

If you have no marketing team or a small junior one and you don't have the time to manage the department or the budget for a full time CMO, I'm able to join your company on a temporary or part-time basis to lead the marketing department and help you grow to the stage where you can bring someone on full time.

04

So, What do you do?

The simplest form of it is that when we're approached by a B2B business that we're excited to work with, either because you have an interesting offering, a cool product or a great team, we work with you to plan, coordinate and execute the marketing you need to build an infinitely scalable pipeline and stack up deals to regularly add extra revenue to your business.


Successful SaaS businesses have different needs, different ICP's and target different sectors with unique requirements, which is why we don't go for a one size fits all solution. We work as part of your business, building and expanding individual channels and stacking them to increase pipeline and provide you with qualified deals. This requires highly specialised attention to detail in each channel, and we work on creating those for you in the most applicable way to your prospects.

  • 01

    Inbound Social Lead Gen Systems

    If you're confident that your offering is awesome but you're struggling to get the meetings, we'll build you an inbound social based lead-gen system that makes use of webinars, demo bookings, free trials, lead magnets, resources and videos to bring inbound leads to you at the top, middle and bottom of the funnel across a range of ideal-fit social medias.

  • Inbound Paid Search Systems

    If you know for a fact people are looking for your solution, but aren't finding it, we'll design, plan and execute mid and bottom of funnel inbound search. Every day that paid search isn't running to it's optimum efficiency, your ideal customers are looking for your product, not finding it and choosing your competitors. We'll fix that for good.

    02

  • Outbound Cold Email

    Cold email is often overlooked because so many marketers do it wrong. If it fits your business, we execute highly targeted cold email to your ideal prospects at scale, generating top and middle of funnel leads that our team then work down the funnel through to fully qualified meetings, ready for you to close.

    03

  • Outbound BDR Prospecting

    We can set our own team of highly dedicated highly trained Slater Marketing Business Development Representatives (BDRs) to work exclusively for you. With an ICP, they'll go out and find dream clients and nurture them all the way to your meeting through personal Email, Linkedin and phone calls.

    04

  • Automation and Nurturing

    It's one thing to get the lead, but another journey to nurture them all the way to a highly qualified sales meeting. We use a mix of highly tailored segmented automation and inbound SDR's to take your future customer from Prospect > Lead > MQL > SQL > Demo.

    05

  • CRM Management

    In our experience, SaaS Startups lose as high as 40% of their leads to bad CRM management. A lead is like a seed, you're either nurturing it or it's dying, and bad CRM management, misaligned automation workflows or unprepared teams allow leads to slip through the net at most companies. Never again with us.

    06

  • 07

    Conversion Optimisation

    Your website and social media are the lungs of your business, and just like you need air, businesses needs leads. When functioning correctly, they pull prospects, filter out what don't want and deliver you the perfect leads. When setup wrong, they pull in bad and good mixed together, or worse, pull in nothing at all. We'll ensure each public part of your business is optimised for high value leads to be delivered straight to you.

Meet The Team

Will Slater

Will Slater

Founder and CMO

Founder and CMO

Jaden Rodabaugh

Jaden Rodabaugh

Head of Operations

Head of Operations

Usman Mehmood

Usman Mehmood

Chief Technology Officer

Chief Technology Officer

Bianca Herradura

Bianca Herradura

Marketing Manager

Marketing Manager

Jasmine Pimienta

Jasmine Pimienta

Graphic Designer

Graphic Designer

Frequently asked questions

So, you're a marketing agency?

So, what's the unique benefit of hiring you?

So, are you right for me?

Ready to change your Startup forever?

Lets get cracking.

© Slater Marketing Group Ltd 2024

Ready to change your Startup forever?

Lets get cracking.

© Slater Marketing Group Ltd 2024